How to Secure PR or Media FREE
by Candice P. Cendaña
Have you ever watched a news broadcast and wondered, “Why is this getting media coverage?” It’s because behind that story was someone who knew how to pitch it creatively. The same is true for businesses and artists who are featured in local newspapers and blogs – they gave the media something to talk about. When it comes to the entertainment industry, everyone wants free press. For me, the great thing about going to live music events is interacting with musicians who haven’t struck the big time yet – they’re humble, they don’t expect the world handed to them, and they’re grateful for any type of media coverage. I attend shows once or twice per week and offer free coverage to select musicians, and I do this for two reasons: 1. Charity. Everyone would like free PR but not everyone deserves it. 2. Personal interest. Interfacing with new talent reminds me why I love my work – I love working with people who are passionate about what they do, and passionate enough to pursue their dreams.I get to work with great musicians, all of whom I hope create platinum records one day; but there are times when I don’t publish material, and it happens for a host of reasons. Ensure continued coverage with these simple practices:
