Mind Your Mingling
By: Katrina Pfannkuch
As an entrepreneur, making sure you get out and connect with as many people as possible is part of the deal – in person and online. But the spray gun approach to networking isn’t necessarily the best. Without an idea of how you are truly adding value for people in a way that works for them, you waste their time and your own.
But what, you ask, about spreading the word as much as possible?
Part of planting the seeds for your business is the time spent getting out into your “community”, but it’s a big waste of time if you have no idea who that community is in the first place. So, what is your strategy? Who uses your products or services directly vs. someone who may be able to refer you? Who is just going to constantly push their crap on you and never ever produce a good referral?
I also hear you asking…but what if someone MIGHT recommend me in the future? Shouldn’t I just know as many people as possible? Well, yes, if they even care about what you are providing in the first place. Why waste time crop dusting when you can spend a shorter amount of quality time connecting with people who actually care about your services and can effectively explain them to others?
As an entrepreneur, making sure you get out and connect with as many people as possible is part of the deal – in person and online. But the spray gun approach to networking isn’t necessarily the best. Without an idea of how you are truly adding value for people in a way that works for them, you waste their time and your own.
But what, you ask, about spreading the word as much as possible?
Part of planting the seeds for your business is the time spent getting out into your “community”, but it’s a big waste of time if you have no idea who that community is in the first place. So, what is your strategy? Who uses your products or services directly vs. someone who may be able to refer you? Who is just going to constantly push their crap on you and never ever produce a good referral?
I also hear you asking…but what if someone MIGHT recommend me in the future? Shouldn’t I just know as many people as possible? Well, yes, if they even care about what you are providing in the first place. Why waste time crop dusting when you can spend a shorter amount of quality time connecting with people who actually care about your services and can effectively explain them to others?
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