Just a Dream: End of the Million Dollar Campaign
by Candice P. Cendaña
Some campaigns end for a host of reasons; this particular campaign ended because of one—leaders were unwilling to change. They were unwilling to explore different types of advertising, they were unwilling to explore different types of media, and they were unwilling to get out of their comfort zone. This organization is in the same place they were before–without a campaign and without one million dollars. They don’t have a plan and they stopped using their voice. They didn’t realize that reaching for one million dollars meant opening their doors and becoming vulnerable to the public. They didn’t realize that nothing can improve or evolve if they are unwilling to change.
Community members noticed the end of the campaign as soon as it was called off. All communications stopped—e-mails, posts on social accounts, and general news distribution stopped altogether. I still find myself explaining to people why they witnessed a screeching halt to the campaign, and it’s challenging to face those who are disheartened. The truth is, there is no growth where there is no change. The moment you decide you want to grow, you also have to be willing to change and take risks. You will never reach one million dollars if you’re unwilling to open your doors to the community. Your one million dollars lies within your community.
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