Talklaunch - Blow Up Your On-Line Presence

by Candice P. Cendaña
Have you ever watched a news broadcast and wondered, “Why is this getting media coverage?”  It’s because behind that story was someone who knew how to pitch it creatively.  The same is true for businesses and artists who are featured in local newspapers and blogs – they gave the media something to talk about.  When it comes to the entertainment industry, everyone wants free press.  For me, the great thing about going to live music events is interacting with musicians who haven’t struck the big time yet – they’re humble, they don’t expect the world handed to them, and they’re grateful for any type of media coverage.  I attend shows once or twice per week and offer free coverage to select musicians, and I do this for two reasons: 1. Charity.  Everyone would like free PR but not everyone deserves it.  2. Personal interest.  Interfacing with new talent reminds me why I love my work – I love working with people who are passionate about what they do, and passionate enough to pursue their dreams.I get to work with great musicians, all of whom I hope create platinum records one day; but there are times when I don’t publish material, and it happens for a host of reasons.  Ensure continued coverage with these simple practices:

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College education is way too expensive with tuition only getting steeper as the years go by. As the prospects of employment decline, and with their school loans already in their second deferment (or even worse…collecting), people are beginning to seriously question why they ever went to college in the first place. A college degree was supposed to be a means to an end. It was supposed to lead to a higher paying career or, at least, a dream job. Instead, many college graduates find themselves waiting the same tables and answering the same telephones as their non-degree seeking counterparts. All many of us have to show for our years spent in college are decades, perhaps a lifetime, worth of debt management, stemming from our acceptance of school loans.  A lot of us, and by ‘us’ I mean even us college dropouts, have found ourselves at one moment or another asking, “Was it worth it?”.

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via danzarrella.com

 
As I mentioned before there are 3 major record labels that sell at least 80% of the music media that is reported through Nielsen SoundScan reports. The other 20% of music is marketed and sold by indie labels or artists. That’s only the music that is tracked by SoundScan. There is a lot of music out there marketed by people who are truly independent in the sense that they don’t even bother using metrics to track their music. They do what they do and that is that. Once upon a time these kinds of metrics were absolutely required in order to measure success, but in the past decade artists are finding a new kind of independence from having to report to Big Brother.

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The Characters
The best thing about Health Food stores in Denver is the collection of weirdos that work and shop at them. They’re snobby and sweet, facial tatted and obese. From all walks of life this disparate tribe of characters share one common thread: they care a bit more about their diet then the rest of us. Are you a greenie weenie that’s new in town?  Here’s a breakdown of the Natural Food stores you ‘ll find around here. I hope you like stereotypes:

Fancy Mustache Guy
Your spot: Vitamin Cottage
Vitamin Cottage has strict standards to keep you healthy. No energy drinks and no conventional veggies  Of course they also sell plenty of junk food and caffeine.  Perfect, hypocracy is your middle name! You’re a raw vegan (except liquor and vintage boots) and a you’re not vaccinating your kids (you were fully vaccinated). You’re telling me chem-trails are going to give my kids autism with a cigarette hanging from your mouth?  I love you for that.
Your purchase:  Bulk cashew/ carob chip power bars.  Enough calories to feed you for a month.

Resolve in 2012 to get the ball rolling with your idea.

• Apps
• Software
• Hardware

You see the demand – go out and conquer!

Below is a skeletal checklist I use for the baseline analysis of a new project.

• A sound starting point.

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Photo by Broken Glass

By: Katrina Pfannkuch

With the new energy of 2012 setting ambitions on fire, what do you have cookin’, simmerin’ or brewin’? Nothing new to focus on just yet? That is more than OK, in fact, it’s PERFECT! Screw 2012 resolutions!

So many people get swept up in the energy of having to create and build something new as the next year rolls in, but don’t put any thought or heart into what they really want. So concerned about what everyone else is “improving”, they barely consider their choices and often select very superficial, task oriented resolutions that require external physical action instead of introspection. 

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by Candice P. Cendaña

1. The captain.  Estes is easy to work with.  Straightforward, no b.s.  If you can’t talk to someone openly and candidly, about work or about life, it will never work.  Period.

1. The villagers.  There’s a reason why Talklaunch receives rave reviews in and around Denver, and that’s because they deliver quality services.  I don’t have to write this column every week, but I choose to because of the relationship Talklaunch has with the community.

1. The screening.  This, in my opinion, is the important part.  Talklaunch doesn’t work with everyone.  There’s a level of integrity, and this is important when working with clients.

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Find the Humor

Spin that shit.  There is always funny, usually the deeper you get the funnier it gets. Making fun of your subject and riff on it until its exhausted. Then take it a little further. All you need is one line – that ONE line to get you rolling.  There is a fine line you have to walk: how dark, how controversial can you be and still be accessible?  You’ll never know until you cross the line.  Grow a pair and make me laugh.

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