Apple IOS 5 - Twitter Integration
Apple is adding a host of native Twitter functions to IO5. Apple has a longstanding relationship with Google via Maps and Youtube native apps. A similar partnership is emerging with Twitter. Features:
- Location - Tweet directly from Maps.
- Sign-on - Single sign on and ‘Tweet as you go’.
- Photos and video - sent direct to Twitter.
- Safari - Tweet directly from the browser.
These functions were available previously via Twitter or third party apps. What’s interesting to note is Apple’s commitment to the platform. As Apple goes, so goes the world. In the next 24 months we’ll see full Twitter integration on TV. Media consumers are changing. There will be real-time communication on TV and during movies. You must participate in the conversation or your brand is toast. It takes time to build trust in any relationship. The time to take Twitter seriously is now. We can help.
You and your brand are the star of Twitter. Run with that. Document everything and allow your stakeholders to draw their own conclusions. Gone are the days of the boob-tube masses, alone in their living room. With Twitter, consumers bring all their friends with them, all the time. Be a good friend.
Thoreau famously said ‘Most men lead lives of quiet desperation and go to the grave with the song still in them.’ How many people have gone before us without anyone they can relate to? Many, I suspect. Today we are connected to anyone we want; to the degree we are comfortable. We are singing that song. Can your stakeholders connect to you and your brand? How close can they be? Given the opportunity, they will embrace you. Let us nurture those relationships. We can help.
twitter: @talklaunch
email me: estes@talklaunch.net
- Ryan Estes
