Despite the surrounding stigmas and misconceptions, forging romantic relationships via the Internet, have become a norm in todayâs society.
Why am I so interested in Pinterest? Well, let me share my story of how Pinterest turned my 200 view per month photography website into a web traffic goldmine. I had been pinning some photography from my site for quite some time, but wasn’t getting much traction. I would only get a handful of re-pins and likes here or there. Certainly a let down and it wasn’t doing anything for my business. Then, I came across an article titled “100 Questions to Ask Before You Get Married”, which was exactly what it sounds like: A list of questions to ask your fiancé before you tie the knot. I thought my audience (mainly brides) would find it entertaining and useful, so I copied the article (and gave due credit and a link to the original author, of course), posted it to my blog and pinned it on Pinterest with a link back to my site. I used a nice little photo of a recent wedding proposal I shot, which was an image that would grab attention and relate back to the content of the post. Read more ->
When it comes to Internet Marketing, the more things change, the more they stay the same. Some advice on the fundamentals of good marketing for 2014.
No matter what business you are in, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long term relationship.
PARIS - If you’re not using Snapchat for your marketing, you’re not getting it, warns Gary Vaynerchuk, the “megachurch preacher of social media”*.”Before you tell a story, you have to have somebody’s
What: Build valuable brand allies on twitter
You know what they say about friends, you can never have too many.
Twitter engagement is a staple of social media marketing. For an effective twitter campaign it’s critical for brands to identify, engage and follow new influencersregularly. Creating twitter lists is a great way to focus on new influencers and trusted brand allies.
How: Search twitter by keyword and filter by influence
We ain’t one-at-a-timin’ here. We’re mass communicating.
Know that when you present yourself mindfully and with purpose, it will benefit you more often than not. Get ready to re-vamp! I’m taking you back to the basics, for a little post-holiday polish of your LinkedIn profile.
What you hold in your head right now is, for me, one of the key concepts to great social media strategy. Not the ham sandwich itself, but the idea that while each of you now sees a ham sandwich in your mind, none of you are seeing the SAME ham sandwich. It’s your “idea” of a ham sandwich. Now, what does that mean in regards to Social Media? Everything.
The Sandwich Multiverse
When we’re engaging with our peeps, or engaging with our client’s peeps, we have to remember the ham sandwich, we have to remember that everyone is seeing “their own sandwich.” Very briefly, the philosophical concept underpinning this idea has been referred to as “Qualia” or individual instances of subjective, consciousexperience. The term derives from a Latin word meaning for “what sort” or “what kind”. Examples of qualia are the pain of a headache, the taste of wine, or the perceived redness of an evening sky. When you’re sharing and engaging any ideas on social media, you need to be prepared for the “qualia” or the multiple ways your text or links can be interpreted. When we share, we have to engage our brains in emotional and social intelligence. Get these ideas, these deals and these coupons into the social stream, while focusing on the emotional analytics of your content…now what are emotional analytics?
The Empathic Sandwich
People don’t read content in a bubble – they’re reading their News Feeds with their moods, their attitudes, and more sociological baggage in tow. Brought to light by the imitable Stephanie Walden in this article, “Emotions Analytics” is a new field that focuses on identifying and analyzing the full spectrum of human emotions including mood, attitude and emotional personality. When we pump out content, we have to be aware of what emotions we are asking our audiences to engage with, what questions are we asking, how will the reader feel after they’ve given more than a cursory look. So as you engage with these large groups, don’t bank on people “understanding” your knock-knock joke about Shania Twain, or that people will “see where you’re coming from” when you talk about the buzz in the lights while you’re on-line at the Orange Julius in Paramus, New Jersey. These are dead-ends, esoteric wastelands, inside-jokes that will kill your traffic. But this doesn’t mean you can’t be weird.
The Sandwich Unfolds
Back to the sandwich – When I post anything, I try and see the item from as many different angles as I can, before I hit send. I examine my post with the clarifying lasers of questions – “Is this engaging/funny/interesting, is there a trend I’m joining/starting/rebooting, who will catch this, who won’t, who will need extra info to make the connections, who’s gonna be offended, how risque can I get, children, grandparents, orphans…” I refer to this technique as “Unfolding the Sandwich” – Let’s see it in action, and we’ll use our ham sandwich as content -
To some, the ham sandwich killed Mama Cass (Pop Culture) to others it stands as a symbol of religious oppression (Insider Information, Sphere of the Personal/Religious), others may see the ham sandwich and picture those riveters on the Empire State Building (Historical/Educational Signifigance) some may be vegetarian and see the ham sandwich as proof of our inhumanity (Empathic/Emotional Intelligence) and still some may have never even had a ham sandwich and are picturing a large flightless bird (Non Sequiter – Attention Grabbing).
The point is, think long and hard and creatively about the content you share, and when you get responses (Retweets, mentions, Shares, Likes) follow up in the same spirit as the post. Your audience will feel like they’re being talked to, not at – and that’ll keep the billables coming.
Public radio stations from across the country highlight their favorite discoveries of the year.